spy cameras

Video Production Explained
By James Hunter, Sat Dec 10th

Video is a powerful marketing medium with the ability tocommunicate concise, precise and controlled information with apositive effect. A well-constructed video fires the imagination,increases the energy level and ensure that all feel part of yourevent. It will engage the emotions, focus the attention andenable each individual to visualise his/her role as part of theteam.

Videos strength lies in its simple ability to transport peopleto locations, illustrate concepts and convey far more than merewords, spoken or printed, ever can. Video is an effective andmemorable way of communicating. Core messages and themes arereinforced using other forms of communication. Video footage hasa long shelf life when used imaginatively in multimedia CD-ROMs,Websites, DVD and CD-Brochure formats.

Video has been revolutionised by the onset of digital shootingand editing. Shooting in broadcast quality used to involvecumbersome and expensive camera equipment, combined withanalogue editing which required the copying of sections andconsequent loss of quality with each successive generation. Theprocess was time consuming, complicated and linear. Moderndigital are capable of shooting in broadcast quality.Editing is now carried out in a non-linear way on desktopcomputers; changes may be made at will, stored and reviewed atany time and in any order. The advantages are similar to thosegained by using a computer word processor over that of amechanical typewriter and carbon copy paper for duplicates. Notonly is digital editing highly flexible, but the medium enablesan ever-expanding range of graphical effects to be applied –without loss of quality or corruption of the original footage.In consequence, the costs associated with making and producing avideo have dropped dramatically. What was once the preserve ofthe large, rich and expansive corporation is now available andaffordable to a much wider market – with the consequentadvantages that this provides to internal company communicationsand team building along with external advantages in the sellingof products or services to your market place.

The stages required to produce a video vary depending on thestyle and content; generally:

PRE-PRODUCTION involves briefing, research, location finding,administration, booking of facilities and writing a treatmentoutline (video content, description and approach to be adopted).After approval a shooting script including both narration andcamera shots will be written.

SHOOTING follows the approved script and involves a camera crewand a director going to location/s to interview participants andshoot footage to illustrate, illuminate and reinforce thescript. If required studio shoots are undertaken wherecontrolled lighting and effects are employed - a productdemonstration, for example is typically shot in this way.

POST-PRODUCTION includes recording of guide narration (using anedited script, which may change from the shooting script becauseof interviewee’s comments etc.). Footage is edited to the guidenarration, graphic and video effects generated and music andtitles added. The resulting edit master is then client approvedand amended as necessary. A final “voice over” is then effectedincorporating final changes. The final master tape is completeand ready for duplication.

DUPLICATION is the transfer of masters onto the final format –which can be all or any of VHS, Betacam, Laserdisk, Digibeta,DVD, Mpeg, Avi and more. The final product is then packaged andpresented in an appropriate way with print material for labels,inserts and sleeves.

About the author:James Hunter works for EdricAudio Visual, one of the foremost videoproduction companies in the UK.

Canon EOS 1D Mark III
Canon's EOS 1D Mark III offers a luxurious cocktail of high-resolution, extremely low noise, blazingly fast burst shooting, abundant customization, and a build quality and ergonomic design among the best you'll find in today's camera market.
Nikon D3 (body only)
Nikon's flagship dSLR packs a full-frame 12-megapixel sensor and is a highly versatile imaging powerhouse that lets photographers create images previously impossible to capture.
Canon EOS-1D Mark II N
In a league by itself, the Mark II offers professional photographers extensive customization, excellent photo quality, and market-leading speed.
Canon EOS-1Ds Mark III
The 1Ds Mark III marks another high-end success for Canon, though you'll need a lot of spare cash if you want to own this ground-breaking camera.
EOS-1D Mark II Digital Camera
In a league by itself, the Mark II offers professional photographers extensive customization, excellent photo quality, and market-leading speed.
Canon EOS 1Ds Mark II (body only)
Canon's EOS 1Ds Mark II offers a wealth of features and the highest resolution of any small-format digital SLR, with a price to match.
Nikon D2Xs
Nikon's flagship dSLR ranks among the best 35mm-format cameras currently made, but some pros may take umbrage with its less-than-full-frame sensor.
Canon EOS 5D Mark II (with 24-105mm lens)
A great follow-up to the 5D and top-flight full-frame camera, the Canon EOS 5D Mark II delivers the fluid shooting experience and fine photos you expect from a professional model.
Canon EOS 5D Mark II (body only)
A great follow-up to the 5D and top-flight full-frame camera, the Canon EOS 5D Mark II delivers the fluid shooting experience and fine photos you expect from a professional model.
Nikon D700 (body only)
As long as you don't need seriously high-resolution photos, video capture, or machine-gun-fast sports shooting, the Nikon D700 has everything you need in a pro full-frame camera for a reasonable price.
Nikon D700 (w/ 24-120mm lens)
As long as you don't need seriously high-resolution photos, video capture, or machine-gun-fast sports shooting, the Nikon D700 has everything you need in a pro full-frame camera for a reasonable price.
Canon EOS 7D (body only)
An excellent midrange dSLR, the Canon EOS 7D delivers for the money.
Canon EOS 7D (with 28-135mm lens)
An excellent midrange dSLR, the Canon EOS 7D delivers for the money.
Nikon D300 (with 18mm-200mm lens)
Visibly better photo quality and slightly improved performance make the Nikon D300 a significant upgrade over the D200 and an excellent all-around choice.
Nikon D300 (body only)
Visibly better photo quality and slightly improved performance make the Nikon D300 a significant upgrade over the D200 and an excellent all-around choice.
Nikon D300 (w/ 18mm-135mm lens)
Visibly better photo quality and slightly improved performance make the Nikon D300 a significant upgrade over the D200 and an excellent all-around choice.
Nikon D300s (body)
The Nikon D300s is a great camera, especially if you need the burst speed or slightly improved low-light focus, but if you don't care about video you might consider looking for a really good deal on a D300 and using what you save to splurge on a good lens.
Nikon D300s (with 18-200mm lens)
The Nikon D300s is a great camera, especially if you need the burst speed or slightly improved low-light focus, but if you don't care about video you might consider looking for a really good deal on a D300 and using what you save to splurge on a good lens.
DiMAGE A2 Digital Camera
Generally efficient design, top-tier performance, and features galore make the A2 a top choice for resolution-hungry enthusiasts.
Sony Cyber-shot DSC-T100 (silver)
The Sony Cyber-shot DSC-T100 is a slim point-and-shoot whose generous feature set, great photos, and quick performance make it an excellent choice for a pocket camera.
Sony Cyber-shot DSC-T100 (black)
The Sony Cyber-shot DSC-T100 is a slim point-and-shoot whose generous feature set, great photos, and quick performance make it an excellent choice for a pocket camera.
Sony Cyber-shot DSC-T100 (red)
The Sony Cyber-shot DSC-T100 is a slim point-and-shoot whose generous feature set, great photos, and quick performance make it an excellent choice for a pocket camera.
Panasonic Lumix DMC-TS1 (silver)
A full-featured waterproof/shockproof pocket point-and-shoot, the Panasonic Lumix DMC-TS1 is a near-perfect rugged camera for everyday use.
Panasonic Lumix DMC-TS1 (green)
A full-featured waterproof/shockproof pocket point-and-shoot, the Panasonic Lumix DMC-TS1 is a near-perfect rugged camera for everyday use.
Panasonic Lumix DMC-TS1 (orange)
A full-featured waterproof/shockproof pocket point-and-shoot, the Panasonic Lumix DMC-TS1 is a near-perfect rugged camera for everyday use.

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